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FOR MARKETING & CONTENT

Marketing & content

If your work is words and brand — landing pages, articles, campaigns, editorial — the content profile gives you a team built for it.

Your team​

Run /kit-init and pick content. You get four roles:

  • PM — keeps the work organized: what's in progress, what's blocked, what's next.
  • Editor — owns the writing itself: structure, clarity, voice, line edits, publish-readiness.
  • Designer — the visual and brand side: layout, type, the look of a page.
  • Researcher — gathers and fact-checks: market scans, competitor looks, verifying a claim with sources.

The team's rhythm follows an editorial cadence: Outline → Draft → Review → Publish.

The copywriting skill​

The content profile ships with a copywriting skill tuned for conversion: landing pages, marketing pages, the words that have to earn a click. Ask for a hero section, a pricing page, an email — the editor reaches for it automatically.

A typical session​

"Draft a landing page for our new feature — hero, three benefits, a pricing section, and a closing CTA."

The coordinator routes the writing to the editor (with the copywriting skill), the layout thinking to the designer, and — if you need numbers or competitor framing — a quick fact-check to the researcher. You get a coherent draft, not four disconnected pieces.

Make it yours​

  • On brand? Point the team at your brand kit and tone, and it'll hold the voice across pieces. If you keep memory on, it remembers your brand decisions between sessions — see Memory.
  • Need a different mix? Add a role (say, an analyst for campaign metrics) or trim one with /kit-customize.
  • Discover a skill you didn't know existed — ask the team to find one for a task, and it'll search and suggest.

Where to go next​

  • Install — get set up, then run /kit-init and pick content.
  • Tailor your team — add, swap, or trim roles.
  • Designers — if brand and visual craft are the bigger part of your work.